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Brand Solutions

Blog

Craft an email welcome sequence with ease.

Email Welcome Sequence Blueprint

It's easy to get hung up on any one of the barriers to successful email marketing. I hear many complaints from clients who don't know what to say when faced with the task of writing emails. How well can an email list work if you are so paralyzed by the fear of what to say, that you don't send any … [Read more...] about Email Welcome Sequence Blueprint

an invitation to the quitters club in 2022

Join the Quitters Club in 2022

At the start of a new there year, there is a lot of pressure to create a resolution. Or to select a word of the year. I'm not sure where either practice originated from. But the purpose is to set some goals and share them as an accountability measure. I'm all for goal setting but I've actually … [Read more...] about Join the Quitters Club in 2022

How to beat the boredom over winter break

Beat Winter Break Boredom With Your Teen

Downtime from school can create a Winter Wonder-ing What-To-Do Land for tweens and teens. So much time and so little to do when they aren't interested in much beyond their phones and their friends. Quality time with the family just might not be their favorite thing to do at this age. If the new … [Read more...] about Beat Winter Break Boredom With Your Teen

Brand building tips

Optimize Your Brand Strategy With H.A.R.O

A successful strategy for growing your personal brand includes publicity. Sharing your expertise in a format that builds both credibility and clout. Social media can be a part of that plan but don't overlook this tool available to simplify your brand growth. HARO is a great way to pitch yourself … [Read more...] about Optimize Your Brand Strategy With H.A.R.O

Improve your holiday promotional plan to drive more traffic.

5 Strategies To Improve Holiday Promotions

Black Friday, Small Business Saturday, Cyber Monday, Giving Tuesday are right around the corner. There are a lot of concerns stirring up about supply chain issues and potential product issues across the globe. Competing with big businesses like Amazon and Target is tough but your job is to … [Read more...] about 5 Strategies To Improve Holiday Promotions

Secrets to interviewing for a job while pregnant

Secrets to Interviewing for a Job While Pregnant

Did you know that I have interviewed while pregnant two different times and the second time led me to change jobs and pack up everything and move, at nearly nine months pregnant?  It's true. If you find yourself with an opportunity to advance or grow your career in a positive direction, … [Read more...] about Secrets to Interviewing for a Job While Pregnant

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My name is Erin Kraebber. I made my way around the corporate jungle gym for over 15 years as a marketing professional. I now own my own brick and mortar business and support other business owners in their efforts to grow their businesses with less stress and more revenue. Read More…

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My name is Erin Kraebber. I made my way around the corporate jungle gym for over 15 years as a marketing professional. I now own my own brick and mortar business and support other business owners in their efforts to grow their businesses with less stress and more revenue. Read More…

The Podcast

Time for a change?

Looking for support on your working mom journey? Lets connect. Book your jumpstart call today.

Categories

  • Build Your Brand
  • General
  • Marketing Strategy
  • Mom Life
  • Women At Work

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I get asked about the art in my fitting rooms a lo I get asked about the art in my fitting rooms a lot. 

I love how these two spaces turned out. 

Yes, I worked with a designer on the concept but I didn’t want the finished product to break the bank. 

I knew I wanted some inspirational and unique pieces. In the end, I used my own graphic design expertise to put the ideas into my brand colors. 

I sent the designs to my local printer and had them printed onto foamcore boards. The prints are thick but very lightweight so hanging with simple 3M command strips was simple. 

At least once a week I get asked if the prints are for sale so maybe I should consider it!

#smallbusinessowner #boutiquebosses #entrepreneur #marketingtips #interiordesign #problemsolvingskills
This is what back to school prep looks like. Aug This is what back to school prep looks like. 

August has always been my busiest month of the year and while I have changed careers, I don’t expect that to change. 

Back to school means back to dance. I’m working to be the best solution in town for parents and dancers this season. 

How am I doing it? 
⭐️Ensuring the store is fully stocked
⭐️Connecting with dance studios to share about my store with their students in their communications
⭐️Setting up pop up shops at open houses and fall events
⭐️Bundling items together to make shopping easy

My girls have helped with unboxing, pricing, cleaning, dressing mannequins and more this week. I’m taking advance of the extra hands before they go back to school next week 🤣

Back to school time is still stressful but in similar but different ways this year. Know what I mean? 
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#entrepreneurship #lifeofabusinessowner #motherhoodmerged #backtoschool #samebutdifferent #careerchange
Anyone else feel like their summer schedule was WA Anyone else feel like their summer schedule was WAY busier than usual?

We’ve had softball on top of softball travel on top of dance practices on top of work trips and more. The color coded google calendar is my lifeline. 

One more week to survive and then we breathe a bit. Softball wraps for the season and one goes to sleep away camp for the week. Mom and dad exhale. 

And then we start it all over again… 

#motherhoodmerged #momlife #organizedlife #backtoschool #workingmomlife #divideandconquer #familytime #timemanagementskills #justkeepswimming
Dear brain, Sometimes it’s ok to rest. Be still Dear brain,

Sometimes it’s ok to rest. Be still. Enjoy a little break. 

Love, me

If you find yourself wanting but struggling to rest, you are not alone. Tune in to episode 70 of the Motherhood Merged podcast where I share my struggles with the whole concept. 

I share 3 lies I’ve been telling myself about the need for rest in my life. And lay some blame on my parents for teaching me these false beliefs 🫣

Find Motherhood Merged on your favorite podcast platform. 🎧
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#mombrain #restandrecharge #overthinker #motherhoodmerged #mythbuster #naturevsnurture #breakthecycle
Time to play catch up! Feels a little like I’ve Time to play catch up!

Feels a little like I’ve been living in a whirlwind these past several weeks. 

As a family, we are adjusting to life as local business owners. It’s a big change and a bit hard to sort though in the midst of all the girls’ activities. Like many of our friends with kids this age, we feel like we are just running from one thing to the next. 

Always feels good to slow down for a minute and review the camera roll. Big memories have been made in the last month. 

Kids wrapped the school year and Ally received 2 big 6th grade awards. 

Travel softball is non-stop. Hadley has always been very naturally talented but she’s learned a lot off the field. She makes us proud to watch her, even when it means super early mornings and lots of car travel. 

Garth Books came to B’ham and put on a show. I don’t love concerts but he was on my short list of must-see shows. It did not disappoint. 

Last weekend I got to celebrate my sweet niece turning 1. Being there in person was really important to me and we made it work. 

That’s a quick update on life here through the camera roll. Life happens even if we don’t post about it on social. 

What’s life serving up for you lately? Drop a comment with some details about a favorite photo on your phones camera roll from the last few weeks. 
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#summervibes #adventuresinmotherhood #motherhoodmerged #entrepreneur #familytime #careerchange #lifeupdate
Family photography is an art, but commercial and b Family photography is an art, but commercial and brand photography is for storytelling. 

The talented woman that captured my girls being their true selves years ago joined me on the latest episode of the Motherhood Merged Podcast. 

Kassady Gibson is the owner of Focus Creative where she has worked with over 300 brands to build out not just their photography. She supplements but their growth strategy with high-quality visual content that tells a story. 

Kassady shares a lot of great tips from knowing when to hire a photographer to what to do with the photos when you get them.

Find this on your favorite podcast platform and take a listen 🎧 Then let us know if your brand photos are on point or could use a refresh. 
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#motherhoodmerged #brandphotography #brandphotographer #photoshootideas #buildyourbrand #storytelling #womeninbusiness
The ribbon has been cut ✂️ Leaving my job was The ribbon has been cut ✂️

Leaving my job was scary. But hosting the grand opening of my retail store less than 6 months later was nothing short of incredible. 

This isn’t a stopping point. It’s a milestone. One that I had so much fun celebrating with community members, family, friends, and friends who have become family. 

Hosting a grand opening event led to a 200% increase in social following and nearly 1000 new eyeballs on my google business profile in the first 48 hours. 

I’m getting my systems and tracking methods in place now to capitalize on the excitement and local traffic. If you need me, I’ll be making some new spreadsheets 🤣
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#careerdevelopment #womenownedbusiness #smallbusinessowner #marketingstrategy #grandopening #familybusiness #knowyournumbers #goalsetting
Sales is more than a transaction, its a process in Sales is more than a transaction, its a process in which you serve as a guide for the customer. 

Amanda is the host of the Imperfectly Ambitious podcast and creator of that same community built to help women in all areas of business do things differently. 

Amanda joined me on the podcast to dive into the sales mindset. Her perspective is that selling  is about people and emotions and she really shares a lot of great insights into the human behavior of buying and selling. 

Tune in to this episode for all the great tips from Amanda and follow @imperfectly_ambitious to learn more about her commitment to helping women grow in their careers. 
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#podcastersofinstagram #womeninbusiness #alwaysbeselling #motherhoodmerged #salesmindset #empoweringwomen #womeninleadership
Changing careers means change for the whole family Changing careers means change for the whole family. 

Everyone has been involved with the new adventure of opening a retail dancewear store. From opening boxes to hanging up leotards to window washing, they are doing it all. 

I’m so grateful for their support and the girls have been so interested in every step of the way. 

Even when it’s meant multiple dinners on the store floor from the pizza place next door. 

This change to a family business has been more than I could have hoped for 👨‍👩‍👧‍👧
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#familybusiness #entrepreneurlife #smallbusinessowner #lessonsinlife #twodaughters #familyfirst #motherhoodmerged #momlife #adventuresinparenting
The welcoming committee 👯‍♀️ Saturday I The welcoming committee 👯‍♀️

Saturday I unboxed, assembled and dressed the 5 mannequins that are part of my store window display. It wasn’t difficult by any means but I did learn the hard way that you have to dress as you build. 

It’s a fun add but I’m also a bit creeped out by these faceless characters that I will now be spending a lot of time with every day. 

I want to have a contest for my customers to name them. (Hello, creative lead generator 😉)My husband says that’s weird. What do you think? 
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#retailbusinessowner #careerchange #entrepreneurlife #businessownertips #marketingtips #behindthescenes #dancewear #smallbusinesstips #leadmagnets
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