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My name is Erin Kraebber. I made my way around the corporate jungle gym for over 15 years as a marketing professional. I now own my own brick and mortar business and support other business owners in their efforts to grow their businesses with less stress and more revenue. Read More…

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My name is Erin Kraebber. I made my way around the corporate jungle gym for over 15 years as a marketing professional. I now own my own brick and mortar business and support other business owners in their efforts to grow their businesses with less stress and more revenue. Read More…

Search this website

The Podcast

Time for a change?

Categories

Build Your Brand
General
Marketing Strategy
Mom Life
Women At Work

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I get asked about the art in my fitting rooms a lo

This is what back to school prep looks like. Aug

This is what back to school prep looks like.

August has always been my busiest month of the year and while I have changed careers, I don’t expect that to change.

Back to school means back to dance. I’m working to be the best solution in town for parents and dancers this season.

How am I doing it?
⭐️Ensuring the store is fully stocked
⭐️Connecting with dance studios to share about my store with their students in their communications
⭐️Setting up pop up shops at open houses and fall events
⭐️Bundling items together to make shopping easy

My girls have helped with unboxing, pricing, cleaning, dressing mannequins and more this week. I’m taking advance of the extra hands before they go back to school next week 🤣

Back to school time is still stressful but in similar but different ways this year. Know what I mean?
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#entrepreneurship #lifeofabusinessowner #motherhoodmerged #backtoschool #samebutdifferent #careerchange

Anyone else feel like their summer schedule was WA

Anyone else feel like their summer schedule was WAY busier than usual?

We’ve had softball on top of softball travel on top of dance practices on top of work trips and more. The color coded google calendar is my lifeline.

One more week to survive and then we breathe a bit. Softball wraps for the season and one goes to sleep away camp for the week. Mom and dad exhale.

And then we start it all over again…

#motherhoodmerged #momlife #organizedlife #backtoschool #workingmomlife #divideandconquer #familytime #timemanagementskills #justkeepswimming

Dear brain, Sometimes it’s ok to rest. Be still

Dear brain,

Sometimes it’s ok to rest. Be still. Enjoy a little break.

Love, me

If you find yourself wanting but struggling to rest, you are not alone. Tune in to episode 70 of the Motherhood Merged podcast where I share my struggles with the whole concept.

I share 3 lies I’ve been telling myself about the need for rest in my life. And lay some blame on my parents for teaching me these false beliefs 🫣

Find Motherhood Merged on your favorite podcast platform. 🎧
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#mombrain #restandrecharge #overthinker #motherhoodmerged #mythbuster #naturevsnurture #breakthecycle

Time to play catch up! Feels a little like I’ve

Time to play catch up!

Feels a little like I’ve been living in a whirlwind these past several weeks.

As a family, we are adjusting to life as local business owners. It’s a big change and a bit hard to sort though in the midst of all the girls’ activities. Like many of our friends with kids this age, we feel like we are just running from one thing to the next.

Always feels good to slow down for a minute and review the camera roll. Big memories have been made in the last month.

Kids wrapped the school year and Ally received 2 big 6th grade awards.

Travel softball is non-stop. Hadley has always been very naturally talented but she’s learned a lot off the field. She makes us proud to watch her, even when it means super early mornings and lots of car travel.

Garth Books came to B’ham and put on a show. I don’t love concerts but he was on my short list of must-see shows. It did not disappoint.

Last weekend I got to celebrate my sweet niece turning 1. Being there in person was really important to me and we made it work.

That’s a quick update on life here through the camera roll. Life happens even if we don’t post about it on social.

What’s life serving up for you lately? Drop a comment with some details about a favorite photo on your phones camera roll from the last few weeks.
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#summervibes #adventuresinmotherhood #motherhoodmerged #entrepreneur #familytime #careerchange #lifeupdate

Family photography is an art, but commercial and b

The ribbon has been cut ✂️ Leaving my job was

Sales is more than a transaction, its a process in

Sales is more than a transaction, its a process in which you serve as a guide for the customer.

Amanda is the host of the Imperfectly Ambitious podcast and creator of that same community built to help women in all areas of business do things differently.

Amanda joined me on the podcast to dive into the sales mindset. Her perspective is that selling is about people and emotions and she really shares a lot of great insights into the human behavior of buying and selling.

Tune in to this episode for all the great tips from Amanda and follow @imperfectly_ambitious to learn more about her commitment to helping women grow in their careers.
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#podcastersofinstagram #womeninbusiness #alwaysbeselling #motherhoodmerged #salesmindset #empoweringwomen #womeninleadership

Changing careers means change for the whole family

Changing careers means change for the whole family.

Everyone has been involved with the new adventure of opening a retail dancewear store. From opening boxes to hanging up leotards to window washing, they are doing it all.

I’m so grateful for their support and the girls have been so interested in every step of the way.

Even when it’s meant multiple dinners on the store floor from the pizza place next door.

This change to a family business has been more than I could have hoped for 👨‍👩‍👧‍👧
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#familybusiness #entrepreneurlife #smallbusinessowner #lessonsinlife #twodaughters #familyfirst #motherhoodmerged #momlife #adventuresinparenting

The welcoming committee 👯‍♀️ Saturday I

The welcoming committee 👯‍♀️

Saturday I unboxed, assembled and dressed the 5 mannequins that are part of my store window display. It wasn’t difficult by any means but I did learn the hard way that you have to dress as you build.

It’s a fun add but I’m also a bit creeped out by these faceless characters that I will now be spending a lot of time with every day.

I want to have a contest for my customers to name them. (Hello, creative lead generator 😉)My husband says that’s weird. What do you think?
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#retailbusinessowner #careerchange #entrepreneurlife #businessownertips #marketingtips #behindthescenes #dancewear #smallbusinesstips #leadmagnets

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